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Conversations inbox

WhatsApp for university admissions, in one shared inbox.

Two-way WhatsApp and Facebook Messenger chats land in a shared inbox that central admissions, graduate and international teams filter to their own queues, next to the emails and SMS you send. Reply inside WhatsApp's 24-hour window, send an approved template once it closes, and let auto-replies or a chatbot take the first message.

  1. Open Liam's unread chat: 23h 42m left to reply
  2. Type a reply while the window is open
  3. Send it from the shared inbox, on his record
  4. Kwame's session expired: template messages only
  5. Choose an approved template
  6. Send template to re-engage him
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Built around the channels applicants write on.

Prospective students and their families message on WhatsApp and Messenger, then expect confirmations by email and text. Counselors answer the chats and check what was already sent by email and SMS in tabs of the same inbox.

Unified inbox

Two-way WhatsApp and Messenger chats, with the email and SMS you send in their own tabs.

WhatsApp Business messaging

Templates, media and two-way chat on the WhatsApp Business Platform, directly or through a supported provider.

Email and SMS

Email through common providers or SMTP, and SMS through SMS gateways.

Template libraries

Approved wording for WhatsApp, email and SMS, with variables from the lead record.

Bulk WhatsApp

Send a template to a selection of leads, personalized for each one.

Team and status filters

Filter by team, status or unread so each group sees its own queue.

Auto-replies

Keyword rules, a welcome message and out-of-office replies on WhatsApp and Messenger.

Notifications

In-app and email notifications, such as a new WhatsApp message, keep counselors up to date.

WhatsApp for admissions

Where students start the conversation.

International applicants and their families often reach an admissions office on WhatsApp first. With higheredcrm.ai, your university’s number connects to the inbox, the lead record and the chatbot.

The student's side

A clear, tappable conversation on their own phone.

Students message your institution's WhatsApp number and get an answer they can act on: a list of options, a brochure, a link to your visit sign-up page. Behind it, your team works from the inbox, and every message is saved to the lead.
  • Official WhatsApp Business Platform or another supported provider
  • Option lists, media and documents
  • Approved templates to start or restart a conversation
  • The reply window shown on every thread

Your team's side

Queues by team and status, so nothing sits unread.

Switch between WhatsApp chats and the email and SMS you have sent, then narrow the list by status, team or unread messages. Central admissions, international and graduate teams can each filter to their own queue.
  • Channel tabs in one inbox
  • Status and team filters
  • Unread-only view
  • Chatbot conversations labeled in the thread

Context for every reply

Each applicant's messages, in order, on their record.

The communication log on each lead collects WhatsApp and Messenger messages, emails, SMS and website chat transcripts in order, so a counselor who picks up a conversation knows what the applicant has already asked and been told.
  • WhatsApp, Messenger, email, SMS and website chat
  • Filter the log by channel
  • Calls kept in the lead's call logs
  • One history per studentColleagues read the same log on the record.

Reply at scale

Templates, bulk sends and auto-replies.

Questions about deadlines, tuition and campus visits arrive every day of the cycle. Approved wording and keyword rules answer them the same way each time, and counselors keep their time for the conversations that need a person.

Template libraries

WhatsApp, email and SMS templates. Map WhatsApp template variables to lead or custom fields; email and SMS use merge tags such as {{lead_first_name}}.

Bulk WhatsApp

Choose a template and send it to many leads at once, personalized for each student from their record.

Keyword auto-replies

When a WhatsApp or Messenger message contains the words you choose, the matching reply goes out automatically.

From first message to a counselor's reply.

  1. 1

    Connect channels

    Link your university's WhatsApp, Facebook Page, email and SMS accounts, or start with built-in channels and free sign-up credits.

  2. 2

    A student writes

    A new WhatsApp or Messenger contact becomes an inquiry. An auto-reply or the chatbot can answer right away.

  3. 3

    Your team picks it up

    Counselors work the inbox filtered by team, status or unread, and reply in the same WhatsApp or Messenger thread.

  4. 4

    Everything is on record

    Messages join the lead’s communication log in your university and college CRM, next to calls, notes and follow-ups.

FAQ

WhatsApp and inbox questions

How does WhatsApp for university admissions work in higheredcrm.ai?

Connect your institution's WhatsApp number and every conversation appears in the shared conversations inbox. A first message from a new contact creates an inquiry, counselors reply from the inbox, and every message is kept on the student's lead record. Templates, media and bulk sends are built in.

Can our university use the official WhatsApp Business Platform?

Yes. Connect your WhatsApp number through the WhatsApp Business Platform, directly or through a supported provider, and pay the provider at its own rates. A provider account you connect stays under your university's own contract. You can also start with built-in channels and free sign-up credits (see pricing for how credits work).

What is an omnichannel inbox for admissions?

It is the shared screen where admissions staff read and answer student messages across channels. In higheredcrm.ai, two-way WhatsApp and Facebook Messenger chats sit in one inbox with filters by team, status and unread, and the emails and SMS your team sends appear in their own tabs. Website chat isn't part of the inbox: its transcripts are saved to the lead's communication log.

Can we send a WhatsApp message to many applicants at once?

Yes. Pick a WhatsApp template and send it to many leads at once, with variables such as first name and program filled in from each lead record. For scheduled or recurring sends with analytics, use a WhatsApp campaign.

Do we need approved templates to message students on WhatsApp?

WhatsApp's business messaging rules generally require a pre-approved template to start a conversation, or to write again after the customer service window has closed. higheredcrm.ai keeps these in a template library alongside your email and SMS templates, and the thread shows how long the current reply window has left.

Can the inbox answer applicants in other time zones outside office hours?

Yes, on WhatsApp and Messenger. An out-of-office reply follows your working hours and time zone, keyword auto-replies (contains, exact match or starts with) answer common questions, and a welcome message greets each new conversation. A flow-based chatbot can take applicants through a menu and hand the chat to your team when they ask for a person.

Can applicants reply to an SMS in higheredcrm.ai?

No. Inbound SMS isn't supported: SMS goes out from higheredcrm.ai, and the SMS tab shows the messages your team sent. Two-way conversations run on WhatsApp and Messenger, which suits international recruitment well. If your US applicants expect two-way texting, factor that into your channel plan.

How do graduate and international teams keep track of open conversations?

Each team filters the inbox by team, status or unread to see what still needs a reply. Messages are also saved to the lead's communication log, with calls in its call log, so a colleague who picks up the thread sees what was said. Anything that needs more work becomes a follow-up with a date and an owner.

Admissions terms on this page

See your WhatsApp and Messenger chats in one admissions inbox.

We'll follow one WhatsApp inquiry together: the chatbot's first menu, the team queue it lands in, a counselor's reply inside the 24-hour window and the lead record it joins.