Graduate, international & online
A CRM for graduate, international and online admissions
Graduate and professional programs, international offices and online or continuing education all run long journeys across channels. In higheredcrm.ai, each applicant's messages, documents, calls and stage sit on one record, inquiries route by country or program and directors see where every admissions cycle stands.
Covers graduate and professional programs, international recruitment, and online and continuing education.
What long-distance, long-cycle recruitment hides
The applicant is months from a decision, often in another time zone, and talks to several people along the way.
Context lost between touchpoints
A prospect attends a webinar in spring and applies in fall. Without a shared record, each conversation starts over.
Time zones outrun office hours
Applicants write on WhatsApp while your office is closed, and hear from another program before your first reply.
Documents arrive in pieces
Transcripts, references and test scores trickle in by email, and chasing each one takes counselor time.
Interviews and offers live in spreadsheets
When those steps sit outside the CRM, nobody can see the real shape of the funnel.
How control works
One applicant record from first message to offer
Every channel, document and stage change lands on the same lead record, so the counselor, the program director and the international office read one history.
Stages you define
Add interview and offer steps as application stages with your own names and colors. A stage change can start the next message.
A named owner
The record shows the lead's source and assigned counselor. Zone rules route by country, state or city, and Reassign sits in the toolbar.
Every channel in one log
WhatsApp and Messenger conversations, sent email and SMS, and saved website chat transcripts in one timeline, filtered by channel.
Documents and audit history
Transcripts and references are stored and marked verified in the document locker, and the audit history shows who changed what.
Is it a fit for your graduate, international or online programs?
Where it fits today, and the limits an international or online office should know about.
A good fit when you need
- Long, high-touch journeys with webinar, interview and offer stages you define
- Two-way WhatsApp and Messenger for applicants abroad, with inquiries routed by country
- Online programs that need a first reply at any hour from chatbots and workflows
Check these before you shortlist us
Campaign send windows use the campaign's time zone, not each recipient's.
Run one campaign per region, each with its own time zone and window.
Newer areas are English-only.
Staff choose from 44 interface languages, but campaigns, workflows, chatbots and WhatsApp screens are in English today. Your templates can be in any language.
Ad click IDs such as gclid aren't captured.
Web forms save UTM source, medium, campaign, term and content on each lead, so match ads by their UTM values.
FAQ
Graduate, international and online recruitment questions
Can we add interview and offer stages for graduate programs?
Yes. Application stages are configurable, so you can add stages such as Interview Completed, Offer Sent and Offer Accepted, see them in the application funnel and let a stage change start the next message.
Can the international office work as its own team?
Yes. International counselors can form a team with zone rules by country, state or city, their own targets and a role that limits the pages they use. Leadership still sees the combined funnel.
How do we answer applicants in other time zones?
Chatbot flows and keyword auto-replies answer on WhatsApp and Messenger at any hour. Each campaign has its own time zone and send window, and sends outside the window wait until it opens.
Which ads bring online learners who go on to apply?
Send ad traffic to a higheredcrm.ai web form, which stores UTM values and the landing page on the lead. The organization dashboard shows leads and applications by channel, and campaign analytics add first-touch and last-touch attribution.
How are transcripts and visa documents handled?
Documents are stored in the document locker on the applicant's record, under document types you define, and stay pending until a staff member marks them verified. A workflow can create a counselor follow-up when an application reaches a stage such as Documents Pending.
Trace one applicant's journey with us.
Pick one of your programs and its target countries. We'll follow an inquiry from a WhatsApp message at midnight to an offer, and show what your program director would see.